Brick Moon Marketing   Client :: SOUTH AFRICAN FRUIT & VEGETABLE CANNERS ASSOCIATION
Supercan is an identity, media and brand activation campaign developed for the SA Fruit & Vegetable Canners Association. The campaign included high value television promotion, national magazine, BTL and online marketing. Significant awareness was measured and the campaign is ongoing.
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Supercan South Africa
             

 

 

 

 

Brick Moon Marketing   Client :: BOURNVITA COMMUNICATIONS STRATEGY
Leo Burnett in Nigeria was invited to pitch for the Cadbury's Bournvita account and commissioned Brick Moon to devise a communications strategy backed by full-circle media proposals. The campaign addressed all markets from adult to young adult to kids. Leo Burnett won the account.
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Bournvita campaign proposal
             

 

 

 

 

Brick Moon Marketing   Client :: ACESXPORT CORPORATE IDENTITY
AcesXport is an exporter of wine to Nigeria and later into the greater Africa region. They required a name, identity, and marketing strategy for their business. AcesXport name and corporate ID was developed by Brick Moon to give it a professional 'international' image
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AcesXport
             

 

 

 

 

Brick Moon Marketing   Client :: REAN ASSURANCE
REAN, a reinsurance company, commissioned Leo Burnett in Nigeria to present a marketing and communication strategy. Leo Burnett asked Brick Moon to develop the proposal in its entirety i.e. an all-media and internal marketing strategy and campaign. Leo Burnett won the account.
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REAN Assurance campaign
             

 

 

 

 

Brick Moon Marketing   Client :: JEWEL AFRICA BRAND IMAGERY
Brick Moon, through Perceptione Design, created the communication strategy and unique cosmopolitan African image for Jewel Africa, an exclusive diamond and precious gem retailer marketing high end jewellery to an international market through muti-media and POS.
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Jewel Africa Commstrat
             

 

 

 

 

Brick Moon Marketing   Client :: The South African Fruit Export Association:
Launches a fruit promotion for Peaches and Nectarines annually. Brick Moon was commissioned to create a communications strategy and retail consumer campaign. The campaign incorporated mainline and online media. Significant results are experienced year on year.
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Peaches retail marketing campaign
             

 

 

 

 

Brick Moon Marketing   Client :: QUEENS SNACKS
This project for Queens Biscuit brand involved new product development from sub-brand identity to brand category identity and character suited specifically to the South African market. The packaging was designed to compete visually on the shelf and reinforce its innovative nature.
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Queens Cookies
             

 

 

 

 

Brick Moon Marketing   Client :: SA STONE FRUIT ASSOCIATION - PLUMS
Along with Lethu Marketing Brick Moon are involved in the production of an annual seasonal marketing drive for the South African Plum industry. Using primarily a point of sale and consumer engagement strategy the campaign turbo charges sales of plums in the local market.
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Plum Association
             

 

 

 

 

Brick Moon Marketing   Client :: COKE ZERO LAUNCH NIGERIA
Again Leo Burnett in Nigeria commissioned Brick Moon in co-operation with Arctic Circle from South Africa to present a launch campaign for the introduction of Coke Zero into the Nigerian market. No less than twelve agencies presented in a politically competitive environment.
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Coke Zero campaign Nigeria
             

 

 

 

 

Brick Moon Marketing   Client :: SOUTH AFRICAN FRUIT JUICE ASSOCIATION
The SA Fruit Juice Association is another DTI sponsored initiative to promote the fruit juice industry both locally and internationally. Brick Moon were asked to launch the organisation's online marketing through the establishment of an internationally presentable web presence.
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Brick Moon Marketing   In consultation with AdzPlus Advertising in Stellenbosch Brick Moon produced brand strategies, Brand disciplines and Advertising strategies for most of the KWV Premium Wine Brands. The strategy for each brand was supported by media-based advertising highlighting the respective Brand's unique market positioning. Formal Brand Discipline manuals were also established throughout.   close
 
Branding for KWV Wines
             

 

 

 

 

Brick Moon Marketing   Client :: KJELDSEN'S INSTORE DISTRIBUTION STRATEGY
Kjeldsen is another brand from the Danish Company, Kelsen International. Brick Moon were asked to develop a brand activation program for the launch of Kjeldsen Cookies into the South african market. Still in progress, Kelsen benefits from Brick Moon's extensive local retail knowledge.
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Kjeldsen South Africa
             

 

 

 

 

Brick Moon Marketing   Client :: TAVIA TEA EXCLUSIVE
Rooibos, a popular health tea product, has endless possibility in the international market. Brick Moon was asked to explore a premium Roobos brand to attract the Eastern consumer without losing the 'Africaness' of the product. Brick Moon named and developed the corporate elements.
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New tea product development
             

 

 

 

 

Brick Moon Marketing   Client :: PURINA PRODUCTS
As with Addis, Brick Moon assists with Impact Design's premium Purina dogfood brands such as Husky, Epol, Alpo, Friskies and One SmartBlend. Brick Moon's involvement includes trade incentives, consumer promotions and media communications.
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Purina brands
             

 

 

 

 

Brick Moon Marketing   In the time of change in South Africa Metropolitan Life required a campaign that would present a positive image for the future. The "Looking Forward to the Future" brand promise matched the life insurance giant's objectives perfectly. Using idioms of wisdom and rich illustration was suited ideally to the emerging market of the time. This campaign researched exceptionally well.   close
 
Metropolitan Life Brand Positioning
             

 

 

 

 

Brick Moon Marketing   Client :: Early Learning Experiences:
ELE is a wooden educational toy importer and distributor to the Department of Education Education. Required was a Corporate Identity and incorporation into branded packaging.
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Early Learning Experiences marketing material
             

 

 

 

 

Brick Moon Marketing   Client :: ROYAL DANSK PRODUCT DEVELOPMENT
Brick Moon was asked to develop the identity, packaging and promotinal material for a Royal Dansk Rooibos Cookie range for the famous Danish cookie manufacturers, Kelsen International. The product with the new packaging is now distributed internationally with exclusive South African ties.
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Royal Dansk product and commstrategy
             

 

 

 

 

Brick Moon Marketing   Client :: COACHING CAFE CORPORATE IDENTITY
Coaching Cafe is a small firm of business coaching professionals. Brick Moon and Perceptione were commissioned for marketing guidance and corporate identity. The mood of the business was 'professional informal'. The objective was to position the business as credible and appoachable.
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Coaching Cafe Leadership
             

 

 

 

 

Brick Moon Marketing   Client :: PINOTAGE YOUTH DEVELOPMENT ACADEMY
The Pinotage Youth Development Academy is a localised empowerment project developing young black entrepreneurs in the wine industry. Sponsored wholly by a UK philanthropist as an NPO this initiative required an identity as well as an online and coalface activation program.
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PYDA marketing material
             

 

 

 

 

Brick Moon Marketing   Client :: Andees Pub & Grill:
Andees is a country establishment and was looking for a professional image to appeal to the growing tourism industry in the area. Brick Moon designed the corporate identity and all the supporting elements required.
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Andees Corpoate Identity
             

 

 

 

 

Brick Moon Marketing   Client :: Barrel & Grove Wine Importers:
B&G is a Namibian-based wine importer, wholesaler and retailer in Windhoek. They required a corporate identity developed along with multiple supportive marketing elements.
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Barrel & Grove wine export design
             

 

 

 

 

Brick Moon Marketing   Client :: CAPE QUARTER PROMOTION & LOYALTY PROGRAM
Brick Moon was asked by stakeholders of the Cape Quarter Shopping Centre to devise a communication and promotional strategy for Cape Quarter. Direction and unique event proposals were put forward but corporate politics unfortunately got in the way of any progress.
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Cape Quarter event
             

 

 

 

 

Brick Moon Marketing   Client :: ADDIS PACKAGING & PROMOTION
Through Impact Design Brick Moon has produced numerous design and promotional materials for the poular Addis range of plastic products. Already a household brand, Addis are constantly launching new products in their arsenal of household solutions.
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Addis Kitchen products
             

 

 

 

 

Brick Moon Marketing   Photography & Illustration:
Brick Moon is often commissioned to facilitate and direct photography and illustration on behalf of clients. We have experience ourselves in this field as well as tapping into some of the best providers in the country.
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Photography and illustration
                 
 

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